Product Alignment
& Feature Sign-Off
Call Summary · 30 May 2026 · 07:30 GMT
This is the single source of truth for feature scope and next steps. All parties should confirm the feature list below before build resumes. Sign-offs and comments here are saved and routed to LJ for Monday review.
Nick Moorcroft and Luke are both co-shareholders in Infinity Bay alongside Darryn. David Segura Ruiz joined mid-call as external AI marketing advisor. Nick leads conceptual brand messaging and copy direction.
Vero is the buyer representative — not an estate agent. "One AI-powered property assistant that deals with all the agencies for you." Lead with speed, simplicity, and integrity. Do not lead with AI. Brand name: Vero — not Vero Marbella.
AI runs every step of the pipeline. Head of Sales handles agency onboarding and high-value buyer relationships. At tour stage, both AI agent and HoS are notified simultaneously.
- Contractual: Non-circumvention clause (24 months to life) per agency per introduction. Buyers sign T&Cs on signup.
- Off-market monitoring hook: property drops from portals → cross-check active Vero referral entries.
- Land Registry API: post-completion ownership check. Commission legally enforceable.
Each deal tracked through seven confirmed touch points. Buyer and agency confirm each stage via tokenized accept/decline. Timestamped audit trail from first introduction to notary.
Nick leads conceptual brand messaging and copy. David handles brand visual identity and AI marketing strategy. Output: concept model → brand book → Luke applies directly.
Select your name above, then use ✅ Approve / 💬 Discuss / 📝 Comment on any feature. Responses are saved and routed to LJ. Status: Live In Progress Designed To Build Agreed Decision Needed Blocked
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- Wire agency portal onboarding flow (intake → admin review → portal access)
- Wire digital commission agreement + non-circumvention clause signing
- Connect hero image auto-selection (already built)
- Send voice agent demo number to Darryn, Nick & David
- Prepare ReSales live feed integration
- Apply brand book to platform once delivered
- Integrate gestoria NIE popup once partner confirmed
- Build document wizard (buyer pre-notary paperwork pack)
- Agree part-payment structure with Luke — Stage 1 gate
- Decide property feed strategy: direct feeds vs ReSales umbrella vs hybrid
- Contact ReSales Online for live production account — hard blocker
- Approach gestoria partner (Villari Associate) re NIE integration
- Brief and engage Head of Sales for agency onboarding
- Introduce David to top Marbella agencies for affiliate partnerships
- Lead conceptual brand messaging — positioning framework and copy direction
- Collaborate with David on brand book tone of voice and narrative
- Provide writer-led copy for homepage, onboarding, and key platform moments
- Develop concept model — brand visual identity and positioning
- Produce full brand book: typography, colour, tone of voice, UI direction
- Advise on affiliate partner strategy
- Provide Marbella consumer and agency feedback on current UX